EAI IIES Summit and Exhibition
Riva del Garda, Trento Italy 4-6 October, 2012
Food Safety & Autenticity 2012
Brussels, Belgium 18-20 September, 2012
ICETE-WINSYS 2012
Rome, Italy, 23-27 July 2012
IEEE Symposium and URSI Meeting
Chicago, IL, USA 8-14 July, 2012
QUID Innovation Italy
Milan, Italy 27-28 June, 2012
INSME - INNOBIZ - WTA Hi-tech fair
Daejeon, South Korea 21-25 May 2012
CIBUS 2012
Parma, Italy 7-10 May 2012
SMAU business 2012
Padova, Italy 18-19 April 2012
IEEE International Conference on RFID
Orlando, FL, USA 3-5 April 2012
Anuga FoodTec - F2F at Speakers' Corner
Cologne, Germany 28 March 2012


Events 

Highlights

FARM2FORK is a recently launched European project funded through the CIP ICT PSP programme.  The aim of the project is to showcase RFID technology to SMEs in the food & drink industry and to identify and trace food information to fulfill society’s needs.

The Farm2Fork project was officially launched in Brussels by the coordinator, the University of Wolverhampton and the 10 partners, representing 6 EU states in the presence of EC officials.  

The food business is one that provides huge potential for demonstration of Return on Investment (RoI) for RFID technologies, for example by providing authentication of the origin of foodstuffs or by reducing wastage and optimising logistics costs or by increasing quality of goods to the consumer. The purpose of the F2F project is to demonstrate the use of RFID at all stages of the production and sales chain, allowing products to be tracked across Europe from the producer (farm) to the end consumer (fork). The project will federate international producers, processors, logistics, retailers and consumers around a data system which will deploy standardised solutions to allow the traceability and authentication of foodstuffs.
The production and distribution of food and drink is the largest and the most important activity in all countries in Europe and all over the world. The 'Farm to Fork' philosophy gives particular attention to the development of effective functioning pilots in supply chain management linked up together on a national and EU level. This could give many of them the opportunity to be recognized and raise awareness on the potential benefits associated to the use of RFID technology.

Detailed information about the project can be found on official website www.RFID-F2F.eu or contacting your local partner.

The stakeholder (SH) benefit

The latest RFID application projects, while showing the potential of the technology, are unsuitable as a model for SME's to gain value from RFID. This needs a business model which returns value to all SHs, and also needs to depend on an open standards regime, rather than one imposed by a large controlling SH. The active participation of the food sector SHs (i.e. food associations, technology platforms, regional and national level representing bodies, society, industry, regulators, consumers association) could provide a natural platform for dissemination of the project results as well as pave the basis for the future uptake of the technologies. The use of these dissemination channels will result in the rapid spread of the initial pilots in the regions and nations in which the projects operate. The involved SHs will be asked to drive some of the main actions of F2F in terms of:

  • Data elaboration framework (from providers and users point of view, privacy, data protection)
  • Detection and interaction with all the actors of the value chain
  • Contribution to the rise of awareness about RFID application in the extended supply chain ad wider diffusion of results through the project initiatives and participation to exhibitions, trade fairs, matchmaking events etc
  • Access to project deliverables and project information
  • Possibility to participate to project meetings and events
  • Active role in the project Stakeholders Group (SHG) along with pilot representatives, trade organizations, PAs and food industry related bodies

The SHG’s role will be to represent the interests of the stakeholders to the project, act as a medium for dissemination within their area and also as the basis for continuation of the food database at the end of the project.

The "pilot" benefit

The target group of F2F project is composed by the food sector SMEs and we look at them as part of an extended supply chain that includes production, logistics and distribution. The preferred approach to convince SMEs about goodness of RFID technologies take-up is definitely the “seeing is believing” one, therefore it’s of paramount importance the identification of processes and their modeling in order to provide at the end of the project convincing pilot projects. The interested pilots (i.e. food industry representatives, namely from dairy products, salami/meat, fish and wine, logistic, distribution and retailers) can help the project in different ways:

  • Detecting valuable business cases in the (perishable) food sector where the RFID application might have a significant business value and provide best opportunities
  • Description of the production/process flow
  • Highlight the best opportunities and major improvement that an RFID application can bring

On the other side, a pilot can definitely benefit by:

  • Being deeply studied to identify best opportunities of RFID application in its process
  • Being eligible for practical demonstration (i.e. hardware and software installation) at very low cost (below the 50% of the market cost)
  • Having direct access to the project information and participate to a European scale initiative
  • Being invited to local and National initiatives
  • Being able to apply new technological applications and provide their products of functional information within the process and towards the consumers

The above points will provide also the basis for unprecedented levels of authentication of foodstuffs, with the resultant benefits for consumers, retailers, producers and all other stakeholders.
The pilot will be definitely allowed to use the F2F project as dissemination platform and have access to the deliverables. Needless to say how the selection of the demonstration pilot will be driven by the major impact that RFID technologies can give within and outside the process as well as the possible applications towards a better customer/consumer service level.