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F2F meat pilots in UK: Buttercross and Green Fields Farm Shop

7.10.2011
University of Wolverhampton (UW)

RFID Journal article: Ambitious European Project Traces Food from Farm to Fork

 

The University of Wolverhampton staff members have teamed up with the free range pork products producer Buttercross Farm Foods and two retail stores - Green Fields Farm shop in Telford and Deli@ Bewdley.

Market Drayton Buttercross is a growing farm and producer of free range beef, pork and eggs. Currently supplying shops within the region, with the addition of traceability data about the products origin, conditioning and so on, the company is committed to add value to their products, which will provide an opportunity for the company to achieve further business expansion.

One of the popular pork products will be initially selected as a starting point for tracking and tracing, but plans are in place to extend the tracked product range and more suppliers will be added once the platform is set up.

 

Read more about these pilots:

Proposed RFID implementation in Buttercross >

Buttercross

Proposed RFID implementation in Green Fields Farm Shop >

 

Traceability page of a Buttercross Bacon

07.10.2011