EAI IIES Summit and Exhibition
Riva del Garda, Trento Italy 4-6 October, 2012
Food Safety & Autenticity 2012
Brussels, Belgium 18-20 September, 2012
Rome, Italy, 23-27 July 2012
IEEE Symposium and URSI Meeting
Chicago, IL, USA 8-14 July, 2012
QUID Innovation Italy
Milan, Italy 27-28 June, 2012
INSME - INNOBIZ - WTA Hi-tech fair
Daejeon, South Korea 21-25 May 2012
CIBUS 2012
Parma, Italy 7-10 May 2012
SMAU business 2012
Padova, Italy 18-19 April 2012
IEEE International Conference on RFID
Orlando, FL, USA 3-5 April 2012
Anuga FoodTec - F2F at Speakers' Corner
Cologne, Germany 28 March 2012


Path: Home > About > Workplan > Wp8

WP8 Customer


The major aim here is to monitor the quality of the product as it is warehoused and store at point of sale. The information to be gathered will include

  • storage times and conditions
  • products co-stored As you get closer to the retailer, the supply chain becomes more complex, with different products sourced from many different business partners.

The objective of this work package is to:

  • identify the importance of a food information to the consumer by taking into account the TRACE project results in Task 8.1;
  • conduct feasibility analysis of a food information system for a specific product in Task 8.2;
  • determine which consumer to include into the pilot in Task 8.3;
  • build web and mobile applications that are offered to the consumer in Task 8.4;
  • identify consumer’s acceptance and interest in the use of this new technology in Task 5.5;

The aim of this work package is to identify consumer’s acceptance and interest in the use of those new technologies. The outcome will be the assessment of a consumer response accessing information related to a food product through a RFID/NFC label or barcode attached to it. This work package should also evaluate how those technologies would support the SMEs.


Task 8.1 Identification of role within business process
The aim of this task is:

  • Enumeration of potential scenarios between SMEs and consumers;
  • Definition of ROI (Return on Investment) for consumers;
  • Definition of important data for the producer in order to improve the whole chain ;
  • Definition of information linked to the products they purchased - verification with questionnaires that the information important for consumers, coming from WP2 and TRACE project, is relevant for this pilot.

Task 8.2 Identification of technology
The access to food information using ICT is predestined to become increasingly important in its dissemination and the technologies needed for this are already available and allows for sufficiently rapid data transfer. In future, food information might be retrieved location and time independent at the point of need (i.e. in shops, restaurants, at home) with the use of mobile devices and with stationary devices having incorporated access to the internet such as tables with touch screens in restaurants, shopping assistants in shops or smart fridges at home. The aim of this task is to identify and analyse the use of these new technologies for this project. For example:

  • mobile camera phones, which are able to read the barcode on the packaging of foodstuffs;
  • the potential emergence of mobile technologies (mobile phones with RFID/NFC reader, mobile computers)
  • specific devices (RFID systems, ... ) connected to the internet;
  • enumeration of suitable technologies, standards and frequency bands;
  • enumeration of available chips, chipsets, development kits, and other hardware requirements;
  • analysis of possible accomplishment to EU directives on RF power emissions;
  • smart fridges or intelligent ovens;
  • enumeration of existing data transfer architectures and access options (security, privacy) to the database.

Task 8.3 Identification of pilot sites
Depending on the areas of the participating SME’s, some specific areas to include consumer into the pilot may be chosen. It is important to investigate:

  • where to look for information (home, shop, transport, ...);
  • the pertinence of specific fixed or mobile demonstration sites.

Possible demonstration sites identified here could be:

  • an info point in a store having RFID pilot installed (the employees and the consumers are asked to participate in the joint research);
  • a smart RFID fridge or oven could be tested at a special point (University, supplier site, ...); everywhere for consumers accessing data through their mobile internet connection.

Task 8.4 Privacy Impact assessment
A Privacy Impact assessment will be made with respect to the pilots to identify whether the planned activity impacts privacy concerns.

Task 8.5 Deployment
This task will be focused on deployment of the equipment and software in the demonstration sites including:

  • Installation and configuration of the mobile architecture (servers for downloadable mobile applications, data flow servers and profile servers) accessible by the specific sites prior to the demonstration going live;
  • Implementation of a specific website that would inform the participants about the pilot and allow them to download a mobile application to scan barcodes and access database data through their mobile internet connection;
  • Implement demonstration points with hardware and software applications designed for a consumer to access the food product information.

Task 8.6 Evaluation
The objective of this task is to evaluate:

  • the pilot implementation from the consumer point of view;
  • the methodology (questionnaire, number of database accesses, ...), criteria (Return on Investment) and mechanisms for the evaluation that will be defined to provide a feedback about the technology;
  • the implementation and the global database (global food network), for each of the use cases

from the consumer point of view.
The consumer will be a part of the testing phase in each country and will be asked to express his satisfaction. The observations, complaints and suggestions will be analysed and included into the final